Spotlight
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The leading conference on the impact and future of social media
#TSC12 provides a vision of the future by managers and experts that are at least one step ahead
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Social in Business
#TSC12 is about the impact of the social web on the core of the business model and the organisation.
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Who should attend?
Managers and professionals with the ambition to lead social business in their organisation will be inspired and connected at #TSC12.
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Practical knowledge and eye openers
International strategy – Internal social – Diversity of platforms – Gamification – Engagement – Regulation – Branding – Analytics
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Learn, debate and connect
The Social Conference combines presentations with interactive social talks and facilitates individual meetings
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Speakers
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Fons Trompenaars – Keynote (English)
THT Consulting - Culture for BusinessTrompenaars will argue that the successful deployment and adoption of social media tools require the reconciliation of these dilemmas…
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New technologies have a growing impact on the lives of people across the world. Mobile phones and internet have helped people access information despite censorship, ..
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Deirdre Breakenridge – Keynote (English)
Pure Performance CommunicationsSocial media has helped to reignite the PR profession. PR professionals are expanding their roles, as they shift from communication facilitators and….
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Olivier Alain Blanchard – Keynote (English)
The BrandBuilder MarketingA practical overview of how social technologies are already impacting the way businesses gain a competitive advantage, and what this means …
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Thomas Marzano (English)
PhilipsThomas will give an overview of how Philips integrated social media. What have been the social and brand experiences during this implementation. What are the 3 pillars of social….
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Marco de Mooij (Dutch)
VodafoneVodafone is one of the first brands in The Netherlands with a team of 15 web care agents (as part of the Vodafone Smartphone Crew) who communicate 24/7 with customers through social…
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Lot Keijzer (Dutch)
LinkedInThe buzz is everywhere. We all should do social. But why should business professionals use social media and what…
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Kenneth Refsgaard (English)
TomTomThe TomTom Discussions community started delivering on its business objectives almost immediately after launch. The key to success was careful planning and an adherence to simple…
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Steven Van Belleghem (Dutch)
InSites ConsultingBeing a reference in the conversation switch towards their consumers that companies and organizations should make, he advises companies to integrate the consumer in everything the company…
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David Nieborg (English)
Flight 1337Gamification – injecting game elements and -tactics in a non-gaming environment – can be an important ingredient of your strategy. Gamification is not about gaming; it’s about…
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Polle de Maagt (Dutch)
Ministry of World DominationLet’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most companies have a hard time going beyond an occasional campaign or retweet-sweepstake. And it’s our…
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KLM has developed strongly on its social media activities in the past 2 years. The ashcloud that closed down the entire European airspace…
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Roland Kroes – Social Talk PR (English)
SNS ReaalIs the Dutch PR industry in crisis? Traditional (Dutch) PR agencies have increasing difficulty to keep their customers satisfied. These…
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Ronald van der Aart – Moderator Social Talk PR (English)
RepMan (Dutch Spoken)Is the Dutch PR industry in crisis? Traditional (Dutch) PR agencies have increasing difficulty to keep …
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Is the Dutch PR industry in crisis? Traditional (Dutch) PR agencies have increasing difficulty to keep their customers satisfied. These PR…
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ROI: it is probably one of the most debated questions when it boils down to the use of social media for business purposes. Some social media ‘experts’ have…
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Bastiaan Prohn – Social Talk ROI (English)
Nokia NederlandROI: it is probably one of the most debated questions when it boils down to the use of social media for business purposes. Some social media ‘experts’ have…
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Who should lead the formation of social strategy in the organisation? When deploying social projects in an…
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Who should lead the formation of social strategy in the organisation? When deploying social projects in an…
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Emmie Koppens – Social Talk Social Company vs Social People (Dutch)
Delissen MartensIs there such a thing as a social company? Or are there just social people? The last three years …
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Is there such a thing as a social company? Or are there just social people? The last three years social media….
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Is there such a thing as a social company? Or are there just social people? The last three years social…
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Is there such a thing as a social company? Or are there just social people? The last three years social…
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Is there such a thing as a social company? Or are there just social people? The last three years…
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Jasper participates in the Social Talk Gamification
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Melinda participates in the Social Talk Gamification
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Jeroen van Mastrigt – Social Talk Gamification (English)
JRNVM/ (WLYW) We Love Your WorkJeroen participates in a social talk about Gamification
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Arno Rutte (Dutch)
MenzisHet klantgericht innoveren van de zorg is een stevige opgave: Hoe kom je in dialoog met een paar duizend klanten over het onderwerp zorg? Hoe maak je het …
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Het klantgericht innoveren van de zorg is een stevige opgave: Hoe kom je in dialoog met een paar duizend klanten over het onderwerp zorg? Hoe maak je het..
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Miriam Melchers (English)
LBi LostboysMarketeers talk about this ‘new consumer’, but who is that? And how in the world can you engage with him?! MR Youth (an LBi Company) conducted …
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Christian Perreira (English)
MicrostrategyJust broadcasting news and stipulating sales success by just more offers and more products is not enough and doesn’t work any longer.
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Frans Appels (Dutch)
NetprofilerFrans Appels, director of online marketing agency Netprofiler, talks about the objectives, KPIs and the measurement of social media like Facebook, Hyves, …
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Toine Verheul (Dutch)
CoostoDespite the potential of geosocial, most marketers haven’t discovered the opportunities and benefits yet. This has everything to do with the lack …
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Patrick Klerks (Dutch)
TamTamWe should have gotten used to social media by now, yet we show no signs of truly understanding the medium. We’re making the same mistake we’ve been …
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Marketeers talk about this ‘new consumer’, but who is that? And how in the world can you engage with him?! MR Youth (an LBi Company) conducted …
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Sander Nubé (Dutch)
ABN AMROSander Nubé, Internet Business Developer at ABN AMRO, presents in a duo presentation with Daan Bolder (Info.nl), how Facebook became an essential channel for the Dutch bank…
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Daan Bolder
Info.nlSander Nubé, Internet Business Developer at ABN AMRO, presents in a duo presentation with Daan Bolder (Info.nl), how Facebook became an essential …
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Highlights
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Impression TSC12
February 10, 2012Missed TSC12 at February 9th in Amsterdam? Over 350 visitors gathered together in Pakhuis de Zwijger for the latest upates on Social Media for corporate use.
Find here a photo impression of TSC12.
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Presentations The Social Conference at Slideshare
February 9, 2012The presentations of The Social Conference can be downloaded here.
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Rate the speakers
February 8, 2012Tam Tam, sponsor of TSC12, initiated platform ratethespeaker.nl, which enables visitors of The Social Conference 2012 to rate all speakers on stage during the conference.
During the event scores will be displayed at a screen at the infolounge.
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A video preview of TSC12
January 24, 2012Emerce and Krem do provide a preview of #TSC12 by sharing visions of Roos van Vugt, Fons Trompenaars, Thomas Marzano, Sander Dullaart and Thijs Sprangers.
You can here watch the video preview.
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Join our survey on management dillemas of the social web
January 19, 2012Fons Trompenaars, keynote speaker at The Social Conference and an expert on effect of culture and business, set up a questionnaire to get a deeper insight in the management dilemma’s of the social web. Please join our survey. The…
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